Its a brand. They are just such good quality, and for some reason the eye of the needle is smooth, and they glide through the fabric really well. Personal preference!
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Many kits come with the gold plated needles but I can honestly say I dont see much of difference. At first the gold may be slightly easier but after the gold wears off and it wears off quick!!! Its no better than your average a $1 a pack needles. The cost of replacing them can get a bit pricey if you discontinue use when the gold wears away. IMHO of course.
i buy gold plated needles from ebay...theyre not too expensive an...as i tend to tarnish regular needles really fast...gold plated ones last a lot longer for me