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Supposedly, The World of Cross stitch Magazine also had this included with issue 304 in the UK. There was an announcement at the time (Jan or Feb 2021) that they had run out, and instead of holding up the magazine shipping out, they would include it in the next issue instead. There were subscribers in the US that were unhappy they got a bookmark kit instead. Not sure if it was ever actually sent out with any subsequent TWoCS issue after 304.
You are also correct that it was issued as a kit with the Cross Stitch Crazy Magazine sometime in 2020. See image below from ebay
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